The Charismatic Organization


In the same way charismatic individuals attract followers, charismatic organizations draw dedicated donors and committed champions. These groups don’t depend on charismatic leaders -- rather, they strengthen their core and build strong networks of support within and around themselves. In The Charismatic Organization, experts Shirley Sagawa and Deborah Jospin show nonprofits of all types how to restructure their organizations, internally and externally, to become more charismatic—and more effective.

What if every person involved with an organization was fully engaged and shared a common goal? What if the efforts of a relatively small ring of staff and board members were amplified by everyone touched by the organization including current and former volunteers, staff, board members, client, constituents, funders and supporters? That, the authors show, is the way a charismatic organization operates. They provide numerous examples of how successful organizations have made this shift, as well as action steps that all organizations can take to make to perform better.

Too many nonprofits today are unable to operate at their full potential because they are stuck in ineffective “business as usual” paradigms. The Charismatic Organization offers a guide to reframing nonprofit work so that organizations can expand their resource base and sphere of influence to further their missions and achieve greater impact.

Offering real-life examples from nonprofit organizations, as well as business and political enterprises, this book will transform nonprofit leaders’ understanding of how to build high-yielding relationships between their organizations and the people who can help them.

Who should read the book?

  • Organization managers and leaders from all sectors interested in increase their impact and resources
  • Aspiring social entrepreneurs and other change-makers building organizations from the ground up
  • Nonprofit board members engaged in helping their organizations go to another level
  • Volunteer leaders hoping to connect their efforts to a larger purpose
  • Business leaders who care about doing well by doing good
  • Donors who want their philanthropic dollars to make a difference
  • Students and academics interested in organizational behavior and the social sector
  • Government executives, policymakers, and grantmakers interested in organizational effectiveness and program sustainability